Selected projects
I believe that exceptional user experience and stunning visual design are the cornerstones of any successful product. By seamlessly blending functionality and aesthetics, I strive to create designs that not only look great but also deliver a meaningful and engaging user experience. Dive in to explore my work and discover how thoughtful design can transform ideas into impactful realities.
Improving Data Visibility
Helping users quickly identify data ingestion issues
Product design
UX design
UI design
Prototyping
Virtual Escape Room Experience
Designing an interactive escape room experience for PwC employees to explore collaboration and problem-solving through a digital game environment.
Product design
UX design
UI design
Illustration
Admin Platform for Virtual Work Experience
Simplifying complex, multi-entity workflows into clear and manageable admin experiences
UX design
UI design
Product design
AI image generation
Membership Tiers & Self-Service Management
Designing a simple, user-friendly way to choose and manage programme access
Product design
UX design
UI design
Simplifying Laptop Selection at Scale
Designing a guided product experience to help customers navigate a complex Microsoft laptop range on Amazon.
Product design
UX design
UI design
Research
AI Career Guidance Experience
Creating a conversational interface and visual identity for hundo’s AI-powered career CoPilot.
UI design
AI image generation
UX design
Eye in the sky
A project dashboard to display current team projects and their status.
Product design
UX design
UI design
Interactive Tour Map
A simple prototype to improve the display of tour itineraries on a Travel Company website.
UI design
UX design
Prototyping
Travel Pages
A few examples of my UX and UI work for Wendy Wu Tours, with the technical limitations of an outdated CMS and a partial responsiveness of the website.
UX design
UI design
Visual design
High-Impact Wake Screen Ads for Fire Tablet
Creating scalable, full-screen advertising experiences across Amazon’s most visible placement.
Visual design
UI design
Art direction
Advertising
Fitbit Versa Amazon page
Landing pages for the launch of a new smartwatch
UI design
Art direction
Advertising
Launching High-Impact Campaigns on Fire TV
Designing and delivering early advertising experiences for a new, high-visibility placement on Amazon Fire TV.
UI design
Advertising
CX design
The New Porsche Cayenne
A new style of campaign on Amazon Fire TV
UX design
UI design
Visual design
Advertising
Simplifying Broadband Plan Selection
Redesigning Hyperoptic’s pricing cards to make fibre packages easier to compare, understand and choose.
Explore project
