The context

As Prime Channels were being introduced, Amazon launched a new, high-impact advertising placement on Fire TV. This created an opportunity to showcase content in a more immersive way, but also required new approaches to design, execution, and collaboration within a still-evolving system.

My role

As Subject Matter Expert for Fire devices, I led the design and implementation of multiple beta campaigns for this new placement in the UK. This involved working with partially defined components, ensuring high-quality execution, and providing feedback to product owners on both design and process during UAT.

The solution

I designed and delivered campaign experiences using client assets, adapting them to Fire TV technical constraints and brand guidelines. This included both the main on-screen placement and supporting landing pages, ensuring visual consistency and usability across the experience.

Alongside execution, I refined templates and workflows to support future campaigns, helping standardise a format that could scale across multiple clients and use cases.

The outcome

The campaigns successfully introduced a new, visually engaging advertising format on Fire TV, balancing strong brand presence with platform constraints. The work contributed to establishing repeatable patterns for future executions, improving both efficiency and consistency across campaigns.

Key contributions

• Led design and delivery of beta campaigns for a new Fire TV placement
• Acted as SME for Fire devices, bridging design, product, and technical constraints
• Translated client assets into high-quality, on-brand executions
• Designed both primary placements and supporting landing experiences
• Contributed to template refinement and scalable campaign workflows
• Provided feedback during UAT to improve design and process