I initially joined PLAY to learn more about game thinking and how to apply its principles to digital products.

• I led the successful collaboration with PwC for one of their main internal tools until the end of the contract, resulting in increased user engagement and satisfaction.
• I worked on a range of projects for multiple clients, from occasional contributions to full product design life cycle, from discovery to delivery.
• I streamlined the user journey on hundo's Campus, resulting in the successful launch of Work Experience offering.
• I created visual assets for marketing and online presence, also leveraging different AI image generator tools.

I worked exclusively with TRAFALGAR and COSTSAVER brands.

• I created campaign landing pages.
• I restructured existing pages.
• I updated and adjusted Design System according to new brand guidelines.
• I advised on UX and UI best practice.
• I refined UI elements.
• I worked closely with Brand, Marketing, Development and Web team to prepare a smoother experience for Travel customers.

I joined to create and launch an improved experience allowing customers to enjoy great travel products.

• I worked closely with product manager and web manager to optimize user experience and website performance.
• I contributed to improving user experience, from the discovery phase all the way to the booking engine.
• I created prototypes and present new solutions to main stakeholders (Head of Marketing, CEO and business owner).
• I refined and redesigned visual elements, such as tour and destination cards, carousels, new page layouts.
• I achieved standardization of ad and banner templates with visual and typographical treatments, introducing brand consistency across display ads, email and social media.
• I revised brand guidelines, aligning digital and print.

Getting stuck into all things creative, from banner redesign to website major updates and changes (UX/UI), looking at upcoming summer campaigns.

• I worked closely Design, Brand, Marketing and Product teams to improve user experience and visual experience.
• I delivered new design for pricing cards/tiles, comparison tables, information modules.
• I produced design and quick mockups to present to main stakeholders (Head of Product, Head of Marketing and Communications).
• I worked with another designer to improve consistency of typographical and visual treatments.

• I created customer-centric branded experiences on behalf of clients, on desktop, mobile and connected devices (desktop, tablet, mobile, Fire tablet and Fire TV).
• I leveraged client assets to create display advertisement ad campaigns and landing pages for Amazon’s different environments.
• I became SME for Ad Policy, Fire devices and landing pages.
• I worked with developers, project managers, account managers, sales and ad-policy teams.
• I led ideation and brainstorming sessions.
• I actively contributed to the growth of the global team by interviewing new candidates, training and mentoring new designers.
• I was the main POC and art director for 3P design agencies, providing expert advice, training and quality check.
• I successfully managed the delivery and quality of production design for large-scale events such as Black Friday and Prime Day.

• I supported retail categories and facilitated on-site merchandising campaignsas liaison designer for cross-site events and Media categories (Books, DVD,Music, MP3) across UK, DE, FR, IT, ES.
• I provided advice on best practice to other designers the team, merchandisers. and their managers.I consulted and led on global projects (locale launches, new product launches, seasonal styleguides coordination, Amazon India launch).
• I art directed small studio photoshoots.
• I contributed to the management of the team by participating to the hiring process, onboarding, mentoring and managing new hires and contractors and representing the team externally.

I supported Amazon's retail categories in creating visuals for merchandising online.

• One of main designers involved in the launch of Amazon.it and Amazon.es.
• Liaison designer for IT and ES as well as main POC for Media categories (Books, DVD, Music, MP3) across all Amazon European websites.
• I provided visual design support for all retail business, liaising with merchandisers, other designers and stakeholders.
• I designed a few seasonal styleguides and coordinated their use across the EU for the 2011 Christmas season.

I designed and prepared graphics for pre-sales pitches, new websites, presentations and storyboarding.

• I created and managed microsites for stakeholder organisations, liaising with clients to ensure websites are of a high standard in content and design quality.
• I designed and maintained company's websites for conferences and training courses.
• I create webpages, digital ads and banners according to corporate brand guidelines and its several sub-brands.
• I designed concept print brochures, invites, documents, data graphics, flyers and event collateral by close co-operation with subscriptions and marketing departments.

• I created, managed and updated websites for over 350 Members of Parliament.
• I liaised with Parliamentarians and their staff to keep content fresh and up to date.
• I carried out periodical reporting on websites activities, including press releases roundup.
• I executed other design tasks as requested by the New Media Department.