The context

Wake screens are one of the most prominent placements in the Amazon ecosystem, appearing full-screen when a Fire Tablet is activated. This required highly crafted, compliant design across multiple devices, orientations, and strict technical constraints.

My role

I designed a high volume of wake screen campaigns for a wide range of clients, creating and reworking assets to improve clarity, hierarchy, and consistency across formats.

I was also selected as an EU reviewer for the Design Bar Raising programme, providing feedback and approval on work from other in-house designers.

The outcome

The work resulted in consistently high-quality campaign executions that balanced strong visual impact with clarity and compliance. It also contributed to raising design standards across teams through review and guidance.

Key contributions

• Designed hundreds of campaigns across multiple clients and devices
• Refined client assets into clear, high-performing layouts
• Ensured consistency across orientations and formats
• Balanced visual impact with technical and policy constraints
• Contributed to the Design Bar Raising programme as EU reviewer