For the launch of new Fitbit product in UK and DE, with H1 Gateway takeover, I needed to deliver a tailored landing page and Fire tablet wake screens with video ads.
It was a series of design-intensive executions with several client iterations due to change of leading lifestyle imagery and product availability. From concept and initial design all through wireframes, build and delivery.
The page leads with female version of the product and immediate purchase; it then offers more in-depth information about the product, its features and variations through illustrations, video and lightbox feature. Product carousels with main models and accessories close the page at the bottom.
The client chose to lead the page with female model, although a male version existed for all main traffic drivers, which were outsourced to our team in India, under my art direction.
Amazon weren't too keen on sharing performance data, even with internal designers, so all I know is that the campaign was considered a success for traffic and engagement and the client was happy from the ROI point of view. This constant lack of campaign performance data was one of the main causes of frustration for designers.
©Michele Tagliavini 2025
